MailerLite pricing for affiliates in 2025 – which plans, limits, and deals actually move the needle
MailerLite pricing for affiliates matters more than you think – I break down 2025 plans, limits, commission impacts, and the best deals to promote.
I remember staring at my dashboard three years ago, wondering which email service would give my readers the best value and my commissions real legs to stand on. Picking an ESP isn’t just about feature lists – the pricing structure shapes the buyer’s decision, the lifetime value of that account, and therefore how much I cash in as an affiliate.
In this guide I analyze MailerLite pricing for affiliates in 2025: how the program pays, plan-by-plan pricing, the limits that trigger upgrades, promo opportunities, and the copy that actually converts. I’ll also share the keyword map I used for this research so you can spin your own content faster – because yes, I abused Google Trends and my own tracking to keep this tight.
Quick keyword map I relied on: main keyword – MailerLite pricing for affiliates. Secondary keywords – MailerLite affiliate program, MailerLite pricing plans, MailerLite discounts for affiliates, MailerLite plan limits, MailerLite commission rates, MailerLite promo codes. LSI terms – email marketing platform pricing, ESP affiliate program, recurring commission email software, subscription email platform, email automation limits, deliverability tools, affiliate tracking dashboard, annual billing discount. Use these naturally in headlines and product comparisons – readers and search engines both like context.
This piece is for affiliates who are new to MailerLite, current partners deciding which angle to promote, and marketers comparing ESP affiliate potential. I’m biasing toward practical numbers and salesable messages you can paste into emails or blog posts. I’ll also point you to the official MailerLite pricing page for exact up-to-the-minute figures: https://www.mailerlite.com/pricing.
MailerLite affiliate program overview
I joined the MailerLite affiliate program because they mix recurring commissions with a clean product that’s easy to sell. Below I break down how the program structures payments, what the sign-up looks like, and the rules you need to follow so you don’t wake up to a revoked commission email.
Commission structure and payout schedule
The MailerLite affiliate program pays recurring commissions for referrals who turn into paying customers. Historically the rate sits around 30% recurring for the lifetime of the referred account – that’s the headline that makes affiliates salivate. You also see one-time commissions for specific promotions or short-term partner deals from time to time.
Cookie length varies by partner campaign, but standard links use a 30-day cookie. Payout thresholds and methods change, but expect a minimum payout in the $50 to $100 range and standard payment options like PayPal or bank transfer. I keep a rolling note in my spreadsheet to track payout timing because nothing kills momentum like waiting 60 days to see that cash.
Eligibility, sign-up, and tracking tools
Signing up was simple – register, submit your website or channel, and wait for approval. Once approved you get access to a partner dashboard with referral links, basic performance reporting, and prebuilt creatives. Tracking is pretty reliable; I usually test links across devices and clean UTM tags to make sure my analytics and MailerLite’s reports match.
Important affiliate asset types I use: landing page banners, email swipe copy, short video scripts, and cheat-sheet PDFs that match the audience’s use case (bloggers, ecom stores, course creators). Those assets cut my time-to-convert by half compared to writing everything from scratch.
Program rules and promotional restrictions
Like any decent program, MailerLite has rules. Don’t bid on trademarked terms in paid search unless you have explicit permission. Coupon stacking and creating unauthorized discount codes will get you flagged. Spamming or misleading claims about features is another quick way to anger the partner team.
Practical compliance tips I follow: always link to the official pricing page when quoting costs, label affiliate links transparently, and avoid hyperbole about deliverability guarantees. Keep records of creative approvals and don’t reuse brand logos unless MailerLite gives the green light.
MailerLite pricing plans explained (2025)
Understanding MailerLite pricing plans is one of the best ways I learned to pitch higher-value upgrades to my audience instead of just pushing the free plan and hoping for crumbs.
Free plan vs Paid tiers – who each is best for
MailerLite still offers a free tier in 2025, and it’s powerful enough to get many creators started. The free plan typically covers up to 1,000 subscribers, basic email campaigns, some templates, and limited automation. It’s perfect for hobby bloggers, creators testing a newsletter idea, and small projects that don’t need advanced segmenting.
Paid tiers unlock higher subscriber caps, advanced automations, A/B testing, priority support, and removed branding. These tiers are aimed at growing creators, small agencies, and e-commerce stores that need better deliverability and analytics. When I promote MailerLite, I frame the free plan as a low-friction entry and the paid tiers as the sensible step once the audience hits the “holy crap I have paying subscribers” stage.
Monthly vs annual billing and price points (updated 2025)
Price points in 2025 vary by list size. Example ballpark monthly prices I use in my comparisons (approx): 1,000 subs – $9 per month, 2,500 subs – $15 per month, 5,000 subs – $30 per month, 10,000 subs – $50 per month, 25,000 subs – $150 per month, 50,000 subs – $300 per month. Annual billing typically saves up to about 30% depending on the tier, which is a classic upsell angle you can use in copy.
Break-even messaging that converts: show readers how much they save annually with the discount and then translate that into the # of paying customers they need to cover the cost. For example, if an e-book sells for $27, show that a paid plan can be paid for by 2-3 sales per month. People get that math. I always link to MailerLite’s pricing page for exact, current numbers.
Enterprise and custom plans – when to upsell
Enterprise and custom plans exist for high-volume senders who need dedicated IPs, deliverability coaching, or SLAs. Those plans aren’t for everyone, but they’re gold for agency clients, SaaS companies, and large e-commerce stores. As an affiliate I use enterprise messaging when my lead shows high send volume or needs personal onboarding – that’s where higher commissions or deeper partner deals sometimes come into play.
Promotional angle: sell the upgrade as insurance for deliverability and reputation rather than just a feature list. That reframing works way better when you’re talking to store owners who can’t afford inbox headaches.
Limits and feature caps by tier
Understanding MailerLite plan limits helps you create content that answers the “when should I upgrade?” question before the buyer even asks it. That proactive content is how I drive early upgrades and recurring commission.
Subscriber, email-sending, and automation limits
Concrete limits are what push people from free to paid. Typical 2025 limits I reference: Free – up to 1,000 subscribers and limited monthly sends (often capped around a multiple of that list size), Growth/Paid tiers – subscriber-based pricing with generous monthly sends relative to subscribers, Enterprise – unlimited-ish sends with custom limits negotiated. Automation actions or workflow events may be limited on lower tiers – like event-based automations or number of automation workflows.
What I tell readers: when your open rates or campaign frequency makes you hit the monthly send cap, or your automation needs grow beyond a few simple flows, that’s the trigger to upgrade. I always give exact numbers from the current pricing page in my posts, then use the numbers below to create comparison charts.
Deliverability, support, and advanced features availability
Priority support, A/B testing, advanced segmentation, and advanced deliverability tools often sit behind mid or high-tier plans. For affiliates, these are vital selling points for agencies and serious solopreneurs. I highlight these as “growth insurance” in emails – you’re not buying a fancier UI, you’re buying fewer delivery issues and faster help when the sale window is open.
Use cases: if a client relies on a launch campaign that needs high deliverability, push the higher plan. If someone is experimenting with basic newsletters, the free plan is fine. The clearer you lay out these differences, the easier it is for readers to justify upgrading immediately.
Practical examples and use cases
I love concrete scenarios. Here are three I actually used in emails that converted well:
1. Hobby blogger: 700 subscribers, emailing weekly, low automation – stays on Free until they hit 1,000 subscribers, then upgrade to the 1,000-subscriber paid plan.
2. Course creator: 4,500 subscribers, multiple automations, two launches a year – pushes to the 5,000 paid tier for A/B testing and priority support.
3. E-commerce store: 12,000 subscribers, high send volume, transactional needs – goes Enterprise for deliverability and a dedicated IP.
These scenarios let me place specific CTAs in emails: try the free plan, or if you’re at X subscribers, here’s the plan you should consider with a quick ROI example. People love recommended steps – it reduces decision anxiety.
Best deals, discounts, and affiliate promotion tactics
Finding and promoting MailerLite discounts for affiliates is where the real conversion lift happens. People love a deal, and an affiliate who times promos right looks like a hero.
Current promo types and seasonal offers (2025)
MailerLite typically runs promo types like first-year percentage off, extended trials, and occasional feature bundles. Seasonal pushes around Black Friday, New Year, and conference seasons are common. Frequency varies, but expect at least a few brand-level promos per year and occasional partner-specific offers.
Where to find them: partner dashboards, official MailerLite newsletters for partners, and partner manager outreach. I also monitor competitor promos – if others are offering steep first-year discounts, I pivot my angle to emphasize long-term value instead of price.
Crafting high-converting offers and copy for affiliates
My copy framework for promos is simple: present the cost worry, remove friction, then show a tiny math proof that the plan pays for itself. Example lines I use: “Start for free – upgrade when your list hits 1,000. Pro tip: annual billing saves X%, which equals Y months of your course revenue.” That small math makes people nod and click.
Messaging templates I use: urgency – “Limited time: save up to 30% on your first year”; value – “Everything you need to scale with automations, templates, and deliverability”; ROI – “How 2 sales per month cover this plan.” Rotate these and A/B test subject lines and landing pages to see which combo wins.
Tracking, coupons, and A/B testing landing pages
Use couponized links when available, and always tag links with UTM parameters so your analytics match the partner dashboard. I run basic A/B tests: headline variation, CTA color and copy, and whether to lead with price or benefit. Measure conversion rate and LTV to determine what angle earns the most recurring commission.
Testing cadence: run each test for at least 1,000 visitors or 30 days, whichever comes first. Smaller sample sizes lie. Track not just clicks but signups and upgrades – that’s where recurring revenue comes from.
Conclusion
Here’s the short version I keep telling my audience: MailerLite pricing for affiliates mixes an attractive recurring commission model with a product that’s genuinely easy to sell. The free plan gives you an easy entry hook, mid-tier paid plans have the best upsell moments, and enterprise offers the high-ticket angle for agency clients. The real money is in guiding users to the tier that solves their immediate pain and then demonstrating how upgrades reduce risk and improve ROI.
Actionable next steps I recommend: 1) Create two funnels – one that promotes the free plan as a low-friction entry, and another that pushes the paid tiers with ROI math for business users. 2) Use the “subscriber trigger” model in your content – tell readers exactly when to upgrade, e.g., at 1,000 subscribers move to paid, at 5,000 consider advanced automations. 3) Always test promo copy versus value copy and measure LTV not just initial conversions.
Quick checklist to include in an affiliate page or email: pricing snapshot, clear upgrade triggers with numbers, a short ROI example, placement of your promo code or affiliate link, and UTM-tagged links for tracking. Honest comparisons beat hype. If you mislead people to chase commissions, you’ll destroy long-term earnings faster than a bad deliverability week.
Final note – be credible. I built recurring revenue by being transparent about limits and showing when upgrades were worth it. That earned trust, and trust turned into recurring commissions that outpaced single-sale tactics. That’s the difference between a one-hit wonder and a sustainable affiliate income stream.
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